When you walk into Elephant Lifting Products’ office in Gonzales, Louisiana—the “Jambalaya Capital of the World”—you won’t be greeted by elephants. Instead, you’re likely to be welcomed by their three friendly Labradors, Sophia, Abigail, and Momma. The office feels less like a corporate headquarters and more like a cozy Louisiana home, complete with the kind of warmth and hospitality you’d expect from a family-owned business.
Behind the scenes, their warehouse is all business and is as organized and spotless as their hospitality is genuine. The staff takes visible pride in their work, combining friendliness with a deep sense of responsibility for the products they represent. This unique balance—Southern charm paired with serious dedication to safety and quality—is what makes Elephant such a valued partner for CERTEX.
A Tradition of Quality and Reliability
Elephant Lifting Products has deep roots in lifting equipment manufacturing, with origins dating back to 1936 in Osaka, Japan. As a family-owned company, Elephant has always prioritized designing products with advanced safety features, superior reliability, and strict adherence to international standards.
From manual and lever hoists to electric and pneumatic options, every piece of equipment is backed by rigorous testing, serial certification, and a commitment to exceeding industry benchmarks.
At CERTEX, we recognize the value of suppliers who go beyond simply meeting requirements—they set new standards. Elephant’s focus on exceeding OSHA, ANSI, and ASME standards mirrors our own drive to ensure customers receive not only high-performing solutions but peace of mind on every job.
Innovation Rooted in Family Values
Founded in the U.S. in 2009, Elephant Lifting Products began with just a small team and a modest 5,000-square-foot facility. Over the years, they expanded to a 26,000-square-foot warehouse and office in Louisiana, while staying true to their family-owned culture.
This steady growth has been fueled by forward-thinking practices, customer-first service, and strategic innovation—qualities we at CERTEX believe are essential to long-term success.
Their product line also reflects this spirit of innovation. Beyond their hoists, Elephant has expanded with ATS pneumatic hoists and Grippa lifting equipment, both family-run brands manufactured in ISO facilities in South Africa.
These additions give customers specialized, engineered solutions for industries that demand performance under the toughest conditions.
Shared Commitment to Service
Like CERTEX, Elephant Lifting Products takes pride in delivering quick responses, fast shipping, and a personal touch that reflects genuine care for their customers.
Their team describes it best: serving customers with “Louisiana love”—a philosophy that resonates with CERTEX’s own focus on building lasting relationships through exceptional service.
“At Elephant Lifting Products, we combine world-class lifting solutions with the personal touch of a family-owned business. Our partnership with CERTEX reflects a shared commitment to quality, safety, and taking care of customers the right way. Together, we continue a tradition of hard work and bringing dependable lifting solutions to the industry with a shared passion for doing the job right —delivering reliable solutions with a little Louisiana spice.”
—Bryan Davis, Director of Operations
Why This Partnership Matters
Elephant’s values—quality, innovation, safety, and family-driven commitment—align seamlessly with those of CERTEX. Together, we provide our customers with solutions they can trust, backed by teams who believe that doing the job right is the only way forward.
As Elephant continues to grow and push industry standards, we’re proud to stand alongside them as a trusted partner, ensuring that our shared commitment to safety, service, and reliability reaches every corner of the industries we serve.
Explore Elephant at CERTEX
Need lifting solutions that combine safety, reliability, and innovation? Contact your local CERTEX representative to learn more about our Elephant Lifting Products selection.
