In the lifting and rigging industry, trust is earned through performance. The equipment used on jobsites every day must meet the highest expectations for strength, reliability, and safety. From construction sites to trenching operations and heavy industrial projects, professionals depend on lifting hardware that performs consistently under demanding conditions.
That’s why partnerships with manufacturers who share those priorities are so important.
Advantage Sales & Supply is one of those partners. Known throughout the industry for thoughtful sourcing, rigorous product testing, and a commitment to dependable lifting and rigging solutions, Advantage brings decades of experience and a deep understanding of the challenges customers face in the field.
A Foundation Built on Industry Values
Advantage Sales & Supply was founded in 1996 by Charlie and Kim Jaques, whose connection to the rigging industry runs deep. Charlie was inspired by his father-in-law, industry veteran George von Hacht, who instilled in his family a philosophy centered on discipline, hard work, organization, and always putting the customer first.
Those values helped shape the way Advantage approaches business today—prioritizing product integrity, strong partnerships with manufacturers, and lifting solutions designed to meet the real-world needs of the industries they support.
A Commitment to Quality and Testing
One of the defining characteristics of Advantage is their focus on quality assurance and product verification.
Rather than simply sourcing rigging hardware for distribution, Advantage works closely with manufacturing partners to ensure lifting components meet strict performance expectations. Products are evaluated and tested to confirm they perform reliably and predictably under load—an essential requirement for lifting professionals working in safety-critical environments.
This level of attention helps ensure the lifting hardware, chain assemblies, and rigging components Advantage brings to market provide the durability and reliability customers expect.
For CERTEX customers, that dedication to testing and verification is critical. In lifting applications where safety is paramount, confidence in the equipment being used is essential—and that confidence begins with partners who prioritize quality from the very beginning.
Listening to the Industry
Advantage’s close relationship with the industries they serve also helps drive meaningful innovation. By staying connected to jobsite challenges and customer feedback, they are able to identify opportunities to improve lifting solutions and develop products that better support the people doing the work.
A recent example of this approach is X100® PlateMate™, a swivel lifting ring developed with the trenching and shoring industry in mind.
Swivel lifting rings are an important component for safely lifting trench boxes, shoring systems, heavy steel plates, and other heavy equipment used in excavation projects. While these products are widely used, Advantage recognized that many trenching companies were facing a challenge: high-performance lifting hardware often came with a price point that made it difficult to equip large fleets of equipment. This was especially true for crews handling heavy steel plates used to temporarily cover trenches and work zones during roadway and utility projects.
Working closely with their manufacturing partners, Advantage helped develop PlateMate to deliver the strength, durability, and performance expected from swivel lifting rings while offering a more accessible price point. The result is a lifting solution designed specifically for trenching and shoring operations without compromising safety or reliability.
A Partnership Built on Shared Priorities
At CERTEX, we believe strong partnerships are built on shared priorities—safety, quality, and a commitment to supporting the people doing the work.
Advantage Sales & Supply exemplifies these values through their dedication to testing, their thoughtful approach to product development, and their continued focus on delivering lifting and rigging solutions that perform in real-world applications.
By working with partners who share these standards, CERTEX is able to continue providing customers with the reliable lifting equipment and rigging solutions they depend on every day.
Explore X100 and Gold-Tip by Advantage Sales
Need lifting solutions that combine safety, reliability, and innovation? Contact your local CERTEX branch to learn more about our Advantage Products selection.
